Background

Lafrah offers the most modest, comfortable and affordable Islamic attire for most affordable price in the online market. At Lafrah you’ll find an amalgamation of various cultural heritages under the umbrella of Islam through its various cuts, styles, prints and motifs.

Strategy

After taking the time to learn Lafrah’s core brand values, we designed the website layouts in the style of its roots, philosophy, and future ambitions. Our primary focus was on striking photography that demanded attention and on minimal design and vibrant colors that deserved attention.

ZOTO

Results

Lafrah captured mind blowing results from the initial launch itself and most traffic was from the fashion-inspired consumers who like to browse on their mobiles, and they expect the mobile experience to be as good as desktop and more people want to use their mobile phone to shop, and Lafrah was designed specifically to cater the mobile market. Our mobile designs aren’t scaled down from our desktop design; they are created deliberately and uniquely, with absolute focus on every responsive element targeting the millennials.

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Project